Audience

Intended audience for an item, i.e. the group for whom the item was created.

Extends: Intangible

Properties

Property	Expected Type	Description
audienceType	Text	The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
geographicArea	AdministrativeArea	The geographic area associated with the audience.

[Thing](https://schema.org.ai/Thing) Properties

Property	Expected Type	Description
additionalType	Text, URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is...
alternateName	Text	An alias for the item.
description	Text, TextObject	A description of the item.
disambiguatingDescription	Text	A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the descr...
identifier	URL, Text, PropertyValue	The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for re...
image	ImageObject, URL	An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage	CreativeWork, URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name	Text	The name of the item.
potentialAction	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf	Event, CreativeWork	A CreativeWork or Event about this Thing.
url	URL	URL of the item.

Subtypes

Type	Description
BusinessAudience	A set of characteristics belonging to businesses, e.g. who compose an item's target audience.
EducationalAudience	An EducationalAudience.
MedicalAudience	Target audiences for medical web pages.
PeopleAudience	A set of characteristics belonging to people, e.g. who compose an item's target audience.
Researcher	Researchers.