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Brand

A brand is a name used by an organization or business person for labeling a product, product group, or similar.

Extends: Intangible

Properties

Property Expected Type Description
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
logo URL, ImageObject An associated logo.
review Review A review of the item.
slogan Text A slogan or motto associated with the item.

[Thing](https://schema.org.ai/Thing) Properties

Property Expected Type Description
additionalType Text, URL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is...
alternateName Text An alias for the item.
description Text, TextObject A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the descr...
identifier URL, Text, PropertyValue The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for re...
image ImageObject, URL An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork, URL Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
name Text The name of the item.
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf Event, CreativeWork A CreativeWork or Event about this Thing.
url URL URL of the item.