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FinancialIncentive

Represents financial incentives for goods/services offered by an organization (or individual).

Typically contains the name of the incentive, the incentivizedItem, the incentiveAmount, the incentiveStatus, incentiveType, the provider of the incentive, and eligibleWithSupplier.

Optionally contains criteria on whether the incentive is limited based on purchaseType, purchasePriceLimit, incomeLimit, and the qualifiedExpense.

Kind of
Intangible
Properties
14 of its own14 more from Thing
Source
Schema.org 30.1

Read the 28 properties JSON-LDMarkdown

Properties

14 of its own, and 14 it inherits. Each says what kind of value it takes.

Its own14
PropertyValueWhat it means
areaServedValue: AdministrativeArea, GeoShape, Place or Text

The geographic area where a service or offered item is provided.

eligibleWithSupplierValue: Organization

The supplier of the incentivized item/service for which the incentive is valid for such as a utility company, merchant, or contractor.

incentiveAmountValue: LoanOrCredit, QuantitativeValue or UnitPriceSpecification

Describes the amount that can be redeemed from this incentive.

QuantitativeValue: Use this for incentives based on price (either raw amount or percentage-based). For a raw amount example, "You can claim $2,500 - $7,500 from the total cost of installation" would be represented as the following:

{ "@type": "QuantitativeValue", “minValue”: 2500, “maxValue”: 7500, "unitCode": "USD" }

QuantitativeValue can also be used for percentage amounts. In such cases, value is used to represent the incentive’s percentage, while maxValue represents a limit (if one exists) to that incentive. The unitCode should be 'P1' and the unitText should be '%', while valueReference should be used for holding the currency type. For example, "You can claim up to 30% of the total cost of installation, up to a maximum of $7,500" would be:

{ "@type": "QuantitativeValue", "value": 30, "unitCode": "P1", "unitText": "%", “maxValue”: 7500, “valueReference”: “USD” }

UnitPriceSpecification: Use this for incentives that are based on amounts rather than price. For example, a net metering rebate that pays $10/kWh, up to $1,000:

{ "@type": "UnitPriceSpecification", "price": 10, "priceCurrency": "USD", "referenceQuantity": 1, "unitCode": "DO3", "unitText": "kw/h", "maxPrice": 1000, "description": "$10 / kwh up to $1000" }

LoanOrCredit: Use for incentives that are loan based. For example, a loan of $4,000 - $50,000 with a repayment term of 10 years, interest free would look like:

{ "@type": "LoanOrCredit", "loanTerm": { "@type":"QuantitativeValue", "value":"10", "unitCode": "ANN" }, "amount":[ { "@type": "QuantitativeValue", "Name":"fixed interest rate", "value":"0", }, ], "amount":[ { "@type": "MonetaryAmount", "Name":"min loan amount", "value":"4000", "currency":"CAD" }, { "@type": "MonetaryAmount", "Name":"max loan amount", "value":"50000", "currency":"CAD" } ], }

In summary:

  • Use QuantitativeValue for absolute/percentage-based incentives applied on the price of a good/service.

.

incentiveStatusValue: IncentiveStatus

The status of the incentive (active, on hold, retired, etc.).

incentiveTypeValue: IncentiveType

The type of incentive offered (tax credit/rebate, tax deduction, tax waiver, subsidies, etc.).

incentivizedItemValue: DefinedTerm or Product

The type or specific product(s) and/or service(s) being incentivized.

DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:

{ "@type": "DefinedTerm", "inDefinedTermSet": "https://www.unspsc.org/", "termCode": "261315XX", "name": "Photovoltaic module" }

For a specific product or service, use the Product type:

{ "@type": "Product", "name": "Kenmore White 17" Microwave", } For multiple different incentivized items, use multiple DefinedTerm or Product.

incomeLimitValue: MonetaryAmount or Text

Optional. Income limit for which the incentive is applicable for.

If MonetaryAmount is specified, this should be based on annualized income (e.g. if an incentive is limited to those making <$114,000 annually):

{ "@type": "MonetaryAmount", "maxValue": 114000, "currency": "USD", }

Use Text for incentives that are limited based on other criteria, for example if an incentive is only available to recipients making 120% of the median poverty income in their area.

providerValue: Organization or Person

The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller.

publisherValue: Organization or Person

The publisher of the article in question.

purchasePriceLimitValue: MonetaryAmount

Optional. The maximum price the item can have and still qualify for this offer.

purchaseTypeValue: PurchaseType

Optional. The type of purchase the consumer must make in order to qualify for this incentive.

qualifiedExpenseValue: IncentiveQualifiedExpenseType

Optional. The types of expenses that are covered by the incentive. For example some incentives are only for the goods (tangible items) but the services (labor) are excluded.

validFromValue: Date or DateTime

The date when the item becomes valid.

validThroughValue: Date or DateTime

The date after when the item is not valid. For example the end of an offer, salary period, or a period of opening hours.

From Thing14
PropertyValueWhat it means
additionalTypeValue: Text or URL

An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.

alternateNameValue: Text

An alias for the item.

descriptionValue: Text or TextObject

A description of the item.

digital.org.aiValue: Number

Digital maturity score from 0.0 (fully analog/manual) to 1.0 (fully digital/autonomous). Indicates the degree to which an entity operates digitally.

disambiguatingDescriptionValue: Text

A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.

identifierValue: PropertyValue, Text or URL

The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.

imageValue: ImageObject or URL

An image of the item. This can be a URL or a fully described ImageObject.

mainEntityOfPageValue: CreativeWork or URL

Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.

nameValue: Text

The name of the item.

ownerValue: Organization or Person

A person or organization who owns this Thing.

potentialActionValue: Action

Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.

sameAsValue: URL

URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.

subjectOfValue: CreativeWork or Event

A CreativeWork or Event about this Thing.

urlValue: URL

URL of the item.

Where this comes from

Quoted from Schema.org, and credited. Nothing in this definition is written by us.

  1. Published by
  2. Release
    Version 30.116 September 2026
  3. Proposed in
  4. License
    CC BY-SA 3.0Free to copy and adapt, with credit, under the same licence
  5. Changed by us
    Nothing.

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